Which SERP Tracker Is Best?
3 Reasons Why You Need A SERP Checker
1. Find Keywords On The Cusp Using A SERP Tracker
When you look at the 2006 leaked AOL click data you can quite clearly see a strong correlation between the percentage of traffic each results receives and it’s SERP position. When you track your SERP positions you can find keywords that are on the brink of getting to a higher click threshold and then target these keywords with your link building efforts.
For example, let’s say we’re currently ranking for #2 for a term that gets 1000 searches per month, we would received roughly 119 visitors per month from that term – if we are able to push ourselves into the first result we would receive 421 visitors per month which is roughly 4 times as many as before.
We use SERP trackers to try and find keywords that are in positions 2 or 11 as these generally have the best ROIs.
2. Track The Success Of Your Link building Efforts With A Rank Checker
Whenever you are building links you are either expending money or time, it’s important to be able to see if these link building efforts are having a positive effect and if so how much of an effect they are having. By using a SERP checker you’re able to accurately check how well your link building efforts are going and which are having the biggest impact on your SERP positions.
This allows you to cut down on link building which isn’t effective and in the long run you’ll be able to save money and time whilst ranking better in the search engines.
3. Show Clients SERP Improvements With A Serp Checker
If you do any type of client work one thing that most of them will want to see is progress, if you’re working on extremely hard keywords this progress is not always evident when looking at traditional analytics such as leads and traffic. It will however show up when you’re tracking your SERP positions.
If you can produce good quality white labelled reports you are able to differentiate yourself from all of the other SEO companies in the marketplace.